Wageningen University & Research, founded in 1918, is a collaboration between Wageningen University and the Wageningen Research Foundation, with the mission to explore the potential of nature to improve the quality of life. The ability of Wageningen University & Research to combine the powers of specialized research institutes and the university is its greatest strength. This union of expertise leads to scientific breakthroughs that can be quickly put into practice and incorporated into education.
WUR has remarkable soil health expertise, proved through its involvement in prestigious projects like Diverfarming, SoilValues, NOVASOIL, and Benchmarks.
In the InBestSoil project, WUR will lead WP5, where they develop innovative business models for soil health and the co-design of new business models and strategies for enhancing soil health practices. They will contribute to the creation of living labs from current lighthouses by building on a systematic literature review of existing business models for sustainability based on the valuation of the ecosystem services delivered by healthy soils. Additionally, they will provide insights into policy implications.